I need to get a guitar and learn to sing.
The following was sent to me in an e-mail about the video. There are some good articles about this guy's experience. I don't think United expected him to be able to reach over 3 million people in less than a month.
----------------------------------------------------------------------
The story of a Canadian musician whose guitar was allegedly damaged by United baggage handlers at Chicago O'Hare has become one of the most-talked-about aviation stories on the Web this week. Now, after going viral online, the story also has gone mainstream. The Chicago Tribune, U.S. national TV networks and a bevy of Canadian papers are among those to pick up the story during the past day.
The move shows just how quickly the Internet can help a disgruntled customer can turn the tables on a company and its effort to manage its public image.
As for the Tribune's take, United's hometown newspaper writes "Canadian musician Dave Carroll could have sung the blues after United Airlines workers at O'Hare International Airport smashed his guitar and the carrier refused to pick up the $1,200 cost to repair it.
Instead, he turned the experience into a witty ditty, 'United Breaks Guitars,' and scored an instant hit on YouTube, his first in a 16-year career." The Tribune adds that Carroll "spent hours reasoning with United agents in Chicago, New York and India" over a nine-month period, all to "no avail."
Carroll posted his United-themed song and video on YouTube early on Monday. As of this morning, it had been viewed nearly half-a-million times. The Ottawa Citizen notes "the song documents Carroll's woes and frustration with the airline's refusal to compensate him for his loss." Carroll performs the song on the video with his Nova Scotia-based band, the Sons of Maxwell. The Citizen adds Carroll -- via notes on his YouTube post -- "promised the last person to finally say no to compensation … that I would write and produce three songs about my experience with United Airlines and make videos for each to be viewed online by anyone in the world."
As for the other two songs, they're still coming, Carroll says. Still, the buzz generated by the first song is remarkable, even earning him a mention on CNN's "The Situation Room" yesterday. "Any day you’re on Wolf Blitzer’s screen in 'The Situation Room,' it’s a big day," Carroll is quoted as saying by the Los Angeles Times.
United, on the other hand, "is facing a PR nightmare after failing to resolve the issue," Benet Wilson writes on her Things With Wings commercial aviation blog. But, she adds "to its credit, United Airlines saw the error of its ways and is now trying to resolve the situation. And @UnitedAirlines was on Twitter explaining to its 15,603 followers on what it's doing for the guitarist and offering an apology." Damage control in an era of new media ...
And, Carroll's video could even lead to a better experience for other United customers, according to the Chicago Sun-Times. "While we mutually agree this should have been fixed much sooner, Dave's excellent video provides us with something we can use for training purposes to ensure that all customers receive better service for us," United spokeswoman Robin Urbanski says to the Sun-Times.
1 comment:
LOVE this Benny!!!! United is the other airline that I avoid at all costs. Mainly because if you're not a higher level awards customer, you can't get a decent seat (unless you want to pay extra for it)! In fact, you often can't get a seat assignment at all! They make you wait until they're boarding and then give you a seat assignment -- like standby when you booked your ticket months ago! Since I'm claustrophobic and can't tolerate that middle seat, I don't fly them.
Post a Comment